Top 5 best E-Commerce website design to stand out in 2023

“First Impression is the last impression.” 

Remember! We have been told this phrase in our first meetings usually. Similarly, your e-commerce website design should also ace the first customer impression because it is also a first meeting. 

Businesses’ websites are their main selling point. Your website must represent who you are and what you sale. According to top design firms, 50% of customers believe that website design is crucial to a business’s overall brand.

But how do I make a perfect web design for e-commerce that sells?

Your website design e-commerce store should be Impressive, Unique, and User-friendly. Your website design should be responsive and aesthetic at the same time to capture the visitors and convert them. 

Many advice and tricks are available online that promise the moon with little to show. So, please don’t fall for them. We are here to help you with the 5 best e-commerce website designs. 

Let’s have a deep look at it.

1. Bliss

Bliss is an online spa and skincare store with the most unique and eye-catching design. The e-commerce website design is funky and friendly, all set to hit the right spot of gen-z millennial customers. 

The website design emotionally connects consumers with the brand with high-quality images and design. With perfect photography and a pop of colors, the website is responsive and easy to use. Moreover, the website follows an event-driven purchase process to increase conversions. 

2. AllBirds

Allbirds’ e-commerce website design is an ideal example of minimal yet accessible.

Allbirds is a sustainable, eco-friendly brand whose mainstream audience is eco-conscious consumers. They target the customers with the right approach of highlighting “Made with 100% natural material.”

The website structure and design represent what the business offers. The website accesses a simple layout with mobile-friendly features not to miss a chance to grab mobile users. 

3. Skullcandy

Skullcandy is the perfect site to feel the aesthetic, modern touch, and sleek experience. The website design of tech accessories brands is primarily intended to make customers’ moods delightful while selling their products.

What a genius approach!

It perfectly blended the visuals and texts without over-exaggeration to make their e-commerce store look appealing and user-friendly. The products are easy to navigate, read specs, and purchase with a single clickable button.

4. Kettle & Fire

Kettle & Fire (Organic Bone Broth Company) has the most sophisticated and captivating product-centric images and brand voice to provide a unique sensory experience to visitors. 

The unique company presents the picture of ingredients in a floating way with products to save customers from the hustle of finding ingredients separately. In addition, the website design has hooking elements such as wellness facts and other selling points to make Kettle & Fire the audience’s last choice.


If you admire sunglasses, jewelry, and accessories, you must have heard of MVMT. But if you are not, MVMT’s website design will still make you their fan.

Throughout its e-commerce store presence, the brand brings the limelight to its main motive: premium eyewear at an affordable price. Their unique selling point has been impregnated with sleek representation and iconic videography. 

Moreover, the company has used the right amount of CTAs in the ecommerce store design to draw attention but not annoy the customers. 

Crucial Things to Consider While Designing the Best Ecommerce Website

Here are some expert tips to make your e-commerce website stand out and sell at 5x speed.

  • Customize to make it Unique: Remember! Customize, Customize, and Customize. Buyers have seen many websites with the same layout, fonts, and icons. If you use the same template, you can neither stand out nor outshine other stores.
  • Make it Simple to Use: Users are not intended to spend 10 minutes navigating the products or purchasing process. So, keep your website design simple to increase customer satisfaction in your e-commerce store.
  • Responsive Design wins: If the pages are slow-loading, sluggish, and non-responsive, your eCommerce store will lose all credibility and even existing customers. Invest in making your web design responsive and regularly tracked to avoid glitches.
  • Build Authority: Showcase user reviews, collaborations, and helpful content to help users engage and interact with your store. Don’t forget; you are representing a brand, not a retail show.
  • The Art of Visuals: Product images, videos, infographics, and animation is the key factor to increase engagement on your e-commerce site. The product images and other visual elements spark interest and impact conversion and customer retention. 

Finding an e-commerce development company for your business in Malaysia, check out this updated list of Top Ecommerce Development Companies in Malaysia.

Laurea People’s Signature–We Design your Future

Laurea People’s Signature is an award-winning digital marketing agency that provides the best website designing services to make your website outshine other competitors. We have an expert team of developers and designers who analyze, evaluate, and nourish your ecommerce store with the right elements. 

LPS also provides other high-demand services such as IT Development and Technical Support, Ecommerce Management, and Ads Management.

Feel free to contact us regarding any query or quote. We would be happy to assist you.